Booze firms toast Africa’s ripening market

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People visit the South African stand at Vinexpo, the world's biggest wine fair, in Bordeaux, on June 18, 2015

For wine and spirits companies looking to expand their businesses, Africa and its growing middle class clamouring for refined tipples is now one of the world’s fastest-growing beverage markets, analysts say. Wine consumption in Africa is rising five times faster than the global average, according to a study of 24 sub-Saharan African countries released this past week by British wine consultancy IWSR at the world’s leading wine fair, Vinexpo. “More and more Africans have disposable income,” said Daniel Mettyear, who led the IWSR study.

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